Say what is true
Be precise about location, qualifications, scope, limitations and who holds final responsibility.
About Joneja & Co
A smaller practice by choice. Senior involvement by design.
Joneja & Co connects UK firms with the judgement of a Fellow Chartered Accountant and Registered Business Valuer in India, supported by a UK client liaison for prospective-client introductions.
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Founder & principal
Samrat Joneja
Fellow Chartered Accountant & Registered Business Valuer (India)The person behind the work
Professional experience applied personally.
Samrat is a practising Fellow Chartered Accountant and Registered Business Valuer in India with more than 15 years of experience across accounting, assurance-related work, financial analysis, modelling and business valuation.
He created Joneja & Co’s UK-facing service for smaller practices that value direct access to senior judgement but need a more flexible delivery model than permanent recruitment.
The proposition is deliberately simple: agree a clear assignment, complete it carefully, communicate directly and earn the right to do the next piece of work.
Discuss working together →Your UK connection
A local point of contact when it adds value.
Prospective clients can request an introductory meeting in person when that is more useful than a video call. Our UK client liaison supports the relationship while Samrat remains directly accountable for scoping, communication and senior-led delivery.
Book a meetingProfessional heritage
A practice tradition dating to 1976.
The Joneja family’s professional accounting heritage began in India in 1976. It is the foundation for a way of working—care with evidence, respect for professional responsibility and relationships built over time.
1976
Professional roots in India
How we work
Make work reviewable
Good support makes the reviewer’s job easier: clear trail, concise queries and visible assumptions.
Think beyond the schedule
Bring commercial context to the numbers where it helps the client or adviser make a better decision.
Grow through trust
Start contained, meet the brief and scale only after the working relationship has been proven.
Direct senior access
Your first conversation is with the person accountable for the work.
If you are considering outsourced capacity or need modelling and valuation support, describe the immediate requirement and we can identify a sensible first step.